Parents buy bad food if the athletes support it

Parents are more likely to purchase less healthy foods if stars of sport promotion, says a new study.
Researchers said the study participants perceived as healthier and higher quality product if it was an athlete more than half have not read the nutrition facts.
Parents buy junk food contributes to the global obesity, especially childhood obesity epidemic. According to the world Organization of health in 2010, 42 million children were overweight worldwide.
Reporting in the journal of nutrition for health, 1,500 observed parents researchers who had children from 5 to 12 years of age and were given a choice between two foods, both low in nutritional value.
Scientists presented products in a variety of ways, either a single package with the nutrition facts a package also includes nutritional claims of information and nutrition — such as "high in calcium" - or a package with a celebrity, athlete endorsement by saying something like "I love this high content of fibre cereal".
The data showed that only 44% of study participants read the nutrition facts that were available in all packages. And parents who ignore the nutrition facts were twice as likely to choose the product unsafe if a claim of nutrition, and almost two-and-a-half times more likely to choose food unhealthy if a sports figure endorsed more even if sports star was to make a claim on it.
Researchers say the highlights of the study that how show nutrition facts must be reconsidered.
Recently, in an effort to improve awareness among consumers of information about nutrition, the grocery Manufacturers Association and the Food Marketing Institute unveiled a new system of voluntary labelling of food called "Keys to nutrition," encourages food producers to show the four most relevant facts of the nutrition on the front of packaging for food, fiber and salt content.
Image credit: McDonaldsAllAmerican

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