It is the fact, diet soda is heavily marketed to women - up is now. Introduction "Dr. Pepper 10", a pop diet makes no bones about their target market, proclaiming the end of his TV spot "is not for women". The commercial is like induced testosterone as it gets, essentially a context of "Rambo/predator-esque" with heavy artillery and a pursuit of the vehicle.
Dr Pepper is trying to ball the trend of the previous attempts of Sosa giants with diet, diet Mountain Dew, Diet Coke and Pepsi Max 7-Up, all vying for a market largely untapped.
While the soft drink of diet of the industry segment is gaining ground in its calorie counterpart, are also competing against the trend of bottled water, drinks "healthy alternative" (as improved vitamin juice/water), and drinks of course, energy. The largest beverage companies have adopted these products in all forms, but deviate...
The question is, promotions Dr Pepper has his work cut out for them. Several competitors, does not know that the guys are headache for their "own" diet drinks. I cannot speak on behalf of all men, but it is only my instinct.
Do you think that the Dr Pepper 10 will be a success? Does or will go the way of "New Coke", "Pepsi clear" and "Soda dinner Jones' Thanksgiving"?
Image credit: Popsop
This is looking good. I usually does not drink diet soda. Of course sometime it can be very helpful.
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